1. The European Space Agency and Shaun the Sheep
Shaun the Sheep made lunar exploration approachable for families, while ESA gained pop-culture reach for Europe’s role in Artemis.
2. Antoine de Saint-Exupéry Youth Foundation and Interstellar Lab
The Little Prince author’s foundation and Interstellar are sending roses to the Moon in transparent plant pods, turning a beloved symbol of love and wonder into a stirring, life-affirming gesture of lunar-bio innovation.
3. Citizen and ispace
Citizen funded and appeared on a commercial lunar program, while ispace gained lifestyle credibility
4. DHL & Astrobotic
DHL turned “we deliver everywhere” into a literal Moon campaign, while Astrobotic gained a global logistics brand behind its CLPS mission.
5. The Rockies and York Space Systems
York Space Systems became the first aerospace company to sponsor a Major League Baseball jersey patch, while the Rockies gained futuristic authenticity and a bold, innovation-driven brand story rooted in Colorado’s space-tech scene.
6. Samuel Adams and Inspiration4
Samuel Adams flew hops on the mission and released a space-themed beer tied to St. Jude fundraising, while Inspiration4 broadened charitable fundraising and public engagement.
7. Columbia Sportswear and Intuitive Machines
Columbia’s Omni-Heat Infinity tech was featured on a lunar lander, while IM got consumer-brand reach and a ready-made “gear for the Moon” story.
8. Estee Lauder and NASA/ISS
Estee Lauder earned massive PR for conducting a photo shoot in microgravity, while NASA/ISS advanced commercialization policy and offset costs.
9. LEGO and NASA
LEGO got an irresistible “our figures flew to the Moon” story, while NASA amplified its K-12 STEM engagement around Artemis.
10. Oakley and Axiom Space
Oakley is designing a next-gen lunar visor system for Axiom’s AxEMU spacesuit, ensuring astronauts will “see farther, clearer, and bolder” as they return to the Moon’s harsh, high-contrast terrain.
11. Prada and Axiom Space
Prada brings materials/R&D and design cachet, while Axiom gets mainstream buzz for its EVA suit program.